If this brand isn't a phenomenon in the motoring world already, it is fast approaching it. Look at this year's sales growth - up 5.7 per cent in Europe over 2006, while Mercedes-Benz has dropped 1.2 per cent and BMW has grown only by 0.2 per cent. Jaguar has dropped a startling 20.6 per cent in the same period. Poor old Jaguar. In the UK, it's a similar story: Audi is up by 20 per cent year-on-year, while its premium rivals have struggled, and overall UK market share is up to 4.3 per cent, hot on the heels of BMW (4.58 per cent). If things keep going the way they are, Audi will soon reduce its rivals to rubble. Even BMW has every right to be genuinely worried in the face of this onslaught. The guys that brought you 'Vorsprung durch Technik' have got the image right, the styling right and the package right - no wonder people are queuing up to buy the cars. (Source: TopGear Road Test, 2007) |
